According to Google Support Center for Analytics, bounce rate is:
A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
The Bounce Rate Definition
It can be sum up in: It’s the average number of bounces across all of your pages divided by the total number of visits across all of those pages within the same period. You can also track the bounce rate of a single page or a segment or section of your site using Google Analytics.
According to SEMrush, bounce rate is the 4th most important ranking factor on SERPs.
But at the same time, according to Search Engine Journal, Google does not use bounce rate in its algorithm metrics.
Google’s algorithm may not directly take bounce rate into account, but what it signifies is very important to it. So, either way, the bounce rate is important for you and you should keep track of it.
How High is Too High
It can be scary. Numbers can be misleading but how can you know? As we’ve pointed in a few of our blog posts, using Google Analytics can help you in a lot of different ways. Especially tracking and finding out what’s a good bounce rate. Here are 3 more goals to set in Google Analytics.
First of all, what is your bounce rate? Take your time and to do a little private research. You should by now know that that is information different for every website and it doesn’t depend on one thing only.
So, tracking the bounce rate on your website and on each page is where you start. You can figure out what your lowest bounce rate in all of your pages, and also the highest. Then look at a few others, figure out what is usually low for you and what is high. Only then you will be able to set your average bounce rate.
High can be too high. It can be 100% high. But if it’s actually over 90% it probably means you have a bug in your website or it’s a page with no real content on it. Try avoiding pages like that, make sure you create your website fast enough to skip the presence of pages like that. As you now know, the bounce rate of the whole website considers each and every page.
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What’s Good Bounce Rate
When you set your average bounce rate, you’ll easily track anything that’s lower and consider it good. Honestly, the most common good bounce rate is around 40% and less. But there is one more thing you seriously need to keep in mind when you are wondering what’s a good bounce rate.
Sometimes a bounce rate that’s too low, could be alarming for lack of dynamic on your website or particular page. It could happen in blog posts that are not read by many or news if you have a section like this. This means what’s good bounce rate once is not necessarily good another time. Consider all factors and keep track.
What’s Bad Bounce Rate
We can’t just leave it to what’s good bounce rate. Of course, you want to know when it’s time to start seriously thinking of lowering your numbers. The truth is when you see a bounce rate higher than 70% you should start searching for the reason and the content that’s driving your percentages up. Even if you are a reseller hosting you are still using website hosting, and support center help with the enormous amount of things, but keeping track of the bounce rate is truly your task and you shouldn’t forget about it.
Keep in Мind
First of all, make sure you track the different devices and make sure where the bounce rate is coming from. You can divide by pages, by content, by a lot of segmentation actually, but don’t forget that because it’s actually one of the most important when it comes to what’s good bounce rate.
A mobile high bounce rate can cost your website higher rate. You can easily check if your website is responsible and if there is something you can fix there. My guess is, there is.
Set your own baseline. Every website has a different purpose and use. So, every site attracts different engagement, period to stay, bounce rate and of course, a different audience. After you do your Google Analytics research and find out what rates are high and what low for you, set a baseline. Follow it and you’ll always know what’s good bounce rate for you.
There are a lot of different ways of reducing the bounce rate. Most of them are connected to the quality of the content. First, keep it fresh and new. Second, keep it easy to read and go to your previous pages to improve their readability too.
Then, think about Call to Action buttons, using too many pop-ups, also using the right keywords for your audience. It’s actually very important to attract people that are interested in your content. Otherwise, you’ll be helping the high bounce rate yourself.