Thanks to the Long Tail of nowadays economy, it’s virtually guaranteed that every entrepreneur who started a reseller hosting business(or other small business) to have sales. Thus, everyone that has an online business will make money on the internet.
Yet, an entrepreneur should know way before starting that a business needs marketing. And to market a small(or big) business, you need to invest. Time, money, efforts.
Thanks to the rules of the digital economy, even small business marketing is accessible and acquirable.
There are tools that will help you market your small business for, in essence, symbolical price.
These marketing tools for small business could be absolutely invaluable.
But there are thousands of them online, the search for those who are right for you could be frustrating and time-consuming.
Thus, may be useful have a list of tools for small business at hand.
Most of them, naturally, are way too famous for you not to know them. Still, they are important for the marketing of your business. That is why I figured, it is good a to have a little reminder of them.
Facebook Advertising has a lot of valuable features. The main one, of course, is the possible reach of millions of users all over the world.
Facebook Ads is, by now, one of the largest and most valuable advertising platforms.
The reason for this is the low price that you pay if the ads are correctly optimized (especially in some industries), and the wide reach of potential customers.
Of course, you can target a specific type of people by segmenting them on every base you need.
Being it gender, location, age or another demographic metric, Facebook Ads, will allow you to specifically target your ads to the group of people that you think is most proper.
Facebook Ads is probably the most used tool for small business available.
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Google is used daily by people who are searching information, products, services. They are going online to get knowledge and to shop. In other words, they want to buy what you are selling.
Google AdWords is one of the most effective advertising tools for small business.
It is one of the most effective advertising platforms by large. And for a good reason.
It is not only coming for a good price, but AdWords is only triggered, and thus, paid for, only if someone is:
- Making a search query that has keywords that trigger your ad.
- Click on your ad (depending on how you’ve set the ad).
Google Trends is a good tool for small business because it will help you define the online trends (obvious from the name of the tool).
A lot of people are neglecting the potential of Google Trends, merely because they are unable to grasp its importance.
Google Trends is not exactly a tool for small business but still, it is free and accessible for everyone. Thus, it would be stupid to have an online business and not to take advantage of it.
It will allow you to compare the number of searches that people make on Google for the terms that interest you. This information will allow you to define how trendy your industry is. And thus, will allow you to make the right moves.
Medium is free for all blog, if I may say. The website allows you to publish content visible to everyone else on the site.
If you are doing it right, Medium could bring not only visits on your website but also higher ranking in the search engines, and brand advocates.
Today, taking advantage of tools like this is a must, if you want to survive on the market.
The only downside (when speaking of small business) of Medium is that the website is international. Which could bring more ill than good if you are not shipping outside of your country.
Still, it is a tool for small business that is worth considering.
Siteliner is a tool that will help you identify duplicate content. Even though the free version is limited to a certain number of pages, the tool will help you understand your website better. And thus, improve it.
When you enter on Sideliner’s website a large text field will welcome you. Simply fill it with the URL that interests you and press the Go button. You’ll receive a large amount of actionable data, like:
- Duplicate content
- Common content
- Unique content
- Average page size
- Average page load time
- Number of words per page
- Internal links
- External links
- Text-to-HTML ratio
To Wrap up
To market a small business is not a simple task. Especially if the budget is tight. But there are some tools that are worth paying for. They are able to present you with more value than the money you’ve spent.
And in the end, it is worth it.
Other of the tools for small business will give you enough value even in their free versions. Take advantage of those too.
Once you’ve started your business, you got to know that most of your work will be to market it. People have to know that you sell what you sell. Otherwise, you might as well not exist.
As already mentioned, there are thousands of tools for small business online, still, the tools listed are capable to be crucial for your business.
They can be the difference between existing and vanishing in the oblivion.
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