First things first. You need to have an online business, to create a blog around it. And while the other way around is also an available option, it is a rarely occurring event. We’ve covered how to monetize online media. Yet, we are here to discuss how and why to start a business blog will help your business grow and expand.
There are numerous factors that need to be taken into consideration when you are about to start a business blog. As most things, that also has its pros and cons.
On the one hand, you can consider it really time-consuming. And if you are a really small business owner, you surely will feel it like it pulls you out and distracts you from ‘what is really important’.
On the other hand, if you decide to start a blog for your small business, you’ll be the one to collect all of the fruits, it will (almost surely) produce.
I figured that these empty words won’t help you decide whether it is time for you to start a business blog, and thus, listed some of the benefits of creating one.
Also: If you submitted to our Reseller Hosting program, our team of professionals will take care of the bigger portion of the stumbling blocks of having a business. Meaning, you’ll be not only able but encouraged to take care of the marketing of your reseller hosting business.
But whatever business you are about to start or already have, here are some of the benefits that you can expect as a result of creating a blog to market it.
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Get More Traffic from Search Engines
Most of the websites on the Web are places that no one ever visits. Well, even if someone visits your website does it count, if they are not the people that you are looking for, and if these people are not looking for what you have to offer? Probably no. Probably only the targeted traffic is the one that really counts. The one that makes difference. The one that makes sales.
Search engines, as we all know, are the only relevant way to find something on the Internet. Meaning, people with specific needs in specific temporal period will look for that exact thing and they’ll do that by using one of the search engines. And their efforts are targeted. They need something, and they are searching for it.
The question is where you will be when they are searching.
Years ago content was king. Today it still is. But while you can write for pleasure and/or to give value, you can try and optimize your articles, so that they show up in the SERP’s (search engine result pages) for relevant queries. This is what we call SEO.
Read: Introduction to SEO
And the question in front of us is not ‘does blogging help with SEO’ but ‘how does blogging help SEO’.
Which, if you have any idea of what digital marketing is, is not that hard of a question.
Once you’ve understood what is SEO and how it works, you’ll naturally find out how starting a business blog will help you get more traffic from search engines.
Until that time comes, you need to know that if you write relevant and valuable articles in your business’ blog people that are interested in what you have to offer will land more often on your website, and thus more people will know about your business, and more sales will be realized, and … well, you know what that means.
Read: 6 Working Ways to Get More Website Traffic
Blogging can Help Your Email Marketing Campaigns
Email is another whole channel of the digital marketing. And for your business to have a successful email marketing strategy persistence is key. If you are not able to be persistent in the days and hours that you are sending your newsletter, it may be better for you to leave it and focus on another channel.
But before you do that, you need to know that for small businesses the email marketing channel is one of the most lucrative available.
And if you start a business blog, you’ll not only provide yourself with content, ready to send with your next newsletter but will be able to use the blog as a lever with which to boost the number of people subscribed to that newsletter.
Read: 5 Tools for Entrepreneurs You’ll Regret Not Using
Blogging Helps You Keep Customers Coming Back
There are basically two ways to perceive your marketing efforts. You could do ‘anything’ in order to make the sale. And to leave the people that bought from you alone, forever. Striving to find the next one that will buy. But no one wants that.
On the other hand, you can devote yourself to make customers happy, whether they are buying or no. And this is a strategy which will produce benefits, even if you are positioning your business on the market by focusing on fewer better quality products.
And if you have a desire to give value, and a little touch from God, your blog could be the place where people are coming back to your business, your brand, essentially to you.
Starting a business blog has the potential to engage your audience with your brand in a positive way. And this is the best thing you can strive for.
How to Make a Blog
When you start a blog, probably the first thing you need to take into consideration is what type of CMS you’ll use to compose it. There are a lot of CMS’s out there. And one of the most famous among them is WordPress. It is easy to install, and easy to use, and even easier to customize. Therefore, it maybe is best for you to choose WordPress for the CMS with which you’ll establish your blog. Especially if you are not a tech savvy.
Our friends from AwardSpace, the free web hosting pioneer, did the hard to work to create and assemble a helpful WordPress Tutorial. Thus, if you want to know how to make a blog for your business website, you can simply check the tutorials they’ve made.