Reselling hosting is just like any other business! Yes, it sounds a little bit more different, difficult or even hard to understand and explore, but once you truly comprehend the essence of it, you’ll find out it’s only an entrepreneurial step you need to take.
And just like any other business, you also need to promote, advertise, and create brand awareness. This is why – using social media is one of the keys to a successful web hosting company.
Before I get to the social media interest generating, let me clarify what is reseller website hosting company. Assuming you know what is website hosting, you probably know what the companies do. They provide free and paid web hosting to everyone on the Internet that wants to create a website. Easy.
Now, a reseller company provides web hosting for everyone who wants to provide web hosting to others. Not so easy?
If you become a reseller you will simply take the provided web hosting and use it to create your own company for hosting. You will have your own customers and they will not know that you are a reseller. They find you as a company and that’s it!
Now, probably you already know what’s the essence and you’re here to understand how to promote your own web hosting company. Just like we advise our web hosting users on how to boost their website traffic, we’ll share with you a few tips on how to boost the traffic to your reseller company.
Social Media – the Giant
Social media is like a skyscraper with no end. It has so many doors, windows, and people in it, that you can get lost there. Thankfully, there are different floors and signs to help you in the maze of the Internet. Honestly, it’s a pretty big topic to fill in just one section. That’s why I advise you to check some of our previous tips – especially the 10 most frequently asked social media questions.
However, let me connect social media and your new web hosting company. Web hosting is something people usually know they need before they see an advertisement on the Internet.
But other times, they know they want a blog for example and have no idea that they need a web hosting. So, a big difference between your audience is standing on your way. How to jump over it?
If you want to reach people that are already interested in web hosting, you should try optimizing your website for all search engines. Also, try answering and appearing in other forums or question and information orientated sites (such as Quora). This way people that are looking for web hosting will find you.
And if you want to attract new customers, you should show them they need you. That’s the beauty of marketing and advertising. When you want to grow your business, you need to make sure more and more new customers are coming. And the best way is by advertising to them.
That’s when the need for social media comes. Starting a web hosting company will not be the easiest thing you do, but it’s easier when you’re following step by step guides.
If you are not sure about learning how to master social media, you can simply start with free digital marketing courses online.
Social Media Channels
The first step in creating your brand awareness in social media is choosing the right channels for that. Some people think it’s best to use all channels, and others say you shouldn’t be everywhere.
The first group of people is probably right because being on every social media can never be wrong – you are reaching more, and more people.
But the second is right too. Spending all of your time on social media that won’t bring as much traffic is just consuming you and making it easier for you to lose sight of your right path.
So, with that said, consider joining the group of people that don’t think it’s necessary to be on every social media. Starting your web hosting company will presume to have Facebook, Google +, Twitter, and maybe Instagram.
But having a Pinterest account will not be the best option for you. Think about what kind of content you’ll share and this will answer the wonder of choosing social media channels.
Social Media Content
Speaking of what is content marketing, there are really different paths you can take. It’s a matter of how you want to present your own signature of the web hosting company. Some of the hosting providers take an entertaining path. They create attractive content by making it look funny and easy.
Others are far more serious and their posts or blog, are more technically orientated. But there isn’t really a right way. You can only see what’s working for you when you start testing your ideas.
The only sure thing is that what you share has to be interesting and related to your services of reselling website hosting. When you find your own message that you want to send to your users, you’ll know what you need to do.
What do you want them to feel about your business? What will be your secret weapon? Keep in mind that in content marketing, the product description of your services is also included and important.
Social Media Goals
At the beginning of you creating a web hosting company, you’ll need to have a plan. It’s just a list of your desired goals to achieve.
Of course, with time for doing it, money to spend and things to be done. Your goals are probably going to include more of the purchases that will be made but that is also connected to your social media accounts. You can easily track your results after managing your business Facebook or business Instagram account.
Don’t Stop Learning
Social media and owning a web hosting company as a reseller is not something that can be mastered for a few days or with a few articles and books. It takes time, practice, patience, and study. This is why it’s important for you to try new things, read a lot of books and articles. It’s important to never think you are there but to always push yourself to know and do more.