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7 Best Books to Read for Success

7 Best Books to Read for Success

There is no magic pill. Not for becoming rich, nor for being more charismatic. Anything you will achieve in life depends on hard work and focused efforts. That is the exact reason, I’ve made this list, that I call the 7 best books to read for success. There is no book which is able to guarantee you an overnight success. Simply because that is not possible. Yet, if you read these volumes, which are in one way or another dedicated on success, you’ll get a formula to follow and thus enhance your chances to become successful.

It was not that long ago that we’ve published a list of 6 books to read to become successful entrepreneur. These books were, more or less, directed to … well inspiring your entrepreneurial spirit.

But what if you want to feel successful as a human being? We got to admit, it’s not all fame and financial prosperity.

There is a lot more to life than having a large bank account and driving an expensive vehicle. In fact, you can be successful whether you have money or no. And if you are, the money will naturally follow.

This is the exact reason that I’ve made the following list. To direct you towards a better version of yourself. A successful version.

Recommendation: Follow our Instagram and Facebook pages. We are striving to motivate you with an endless supply of quotes and books that you definitely should check out.

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Best Books to Read for Success


Let’s be honest about the following – we are all different. As there are no products that are good for everyone, there are no books that can indulge everyone’s needs.

The best books to read for success are the books that will enhance your weakest skills. If you feel, rightfully, that there are no skills that you need to enhance, you may want to rethink that. But if that is true, more power to you. Well done.

Still, I recommend you to check the list. You may find something that is for you.

Not all books are created equal. Some of them are good for sleepless nights. Others should be read by everyone. At least once. Thus, the volumes in the list, are books to read for success. Meaning, not that if you don’t read them, there is no way for you to become successful. It means that if you read them, your chances for success are higher. A lot higher.


12 Rules for Life: An Antidote to Chaos by Jordan Peterson


In the last couple of years, Jordan Peterson has become a widely recognized figure. Even though the clinical psychologist has a very controversial public image, what he says and creates is something worth listening to. You may not always agree with his opinion, but it is always well articulated and argued.

From the title of the book, one can easily be misled that the volume is yet another self-help nonsense. Yet, Peterson is making one step further than just writing some recommendations on how you should live your life. The book is more of a personal story and at the end, you’ll really feel connected to the author. Especially if you choose to get the audio version, which he reads by himself.

12 Rules for Life by Jordan Peterson will surely make you feel something. Perhaps motivation. Perhaps empowerment. It may even help you find out why you are not successful…yet.

The parallels made in the book may confuse you, but everything gets in its place at the end. It always does.

Get 12 Rules for Life: An Antidote to Chaos by Jordan Peterson



Linchpin: Are You Indispensable? by Seth Godin


Are you the bartender that greets and sents off customers with a smile? Are you the person that gives everything he has… and a little bit more at the office. Are you a Linchpin? Are you Indispensable?

I know that I’ve mentioned the author in the article on books to read to become successful entrepreneur.

But, yes. Seth Godin. Again. Talk about SEO as much as you want. When you search ‘Seth’ in Google, the first result (after Wikipedia, of course) is the website of Mr. Godin. Want to know why? Because people like him are rare. That’s why.

Linchpin is a book dedicated to motivating you to take the next step. To become your best self. To invest not only your time and skills in whatever you do. To be more than a bolt.

Godin invites us into a world, where you can create art from whatever you do. To change people’s moments, days, and lives. By giving. Emotional, genuine giving. Giving for the giving itself. Not because of the ‘Golden Rule’.

Seth Godin is a Linchpin. He has all the rights to write that book.

Get Linchpin: Are You Indispensable? by Seth Godin


Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success by Jordan Belfort


That surely is a long title for a book. And Jordan Belfort is surely controversial. Yet, the so-called Wolf of Wall Street surely has something to say about selling, influence, and persuasion. Furthermore, only the idealists believe that you can be successful if you are unable to sell, and persuade others.

The straight line selling is an interesting perception. Mostly because it doesn’t recognize ‘No’ as an acceptable answer. Don’t get me wrong. Every now and then, we all get rejected. Our ideas -unappreciated. And our proposals – denied.

On the other hand, the straight line selling philosophy has its internal logic. Jordan Belfort believes that every ‘No’ that we get is not a complete rejection. Furthermore, it means something like ‘Not now.’ or ‘I am not convinced yet’.

Following the straight line strategy, especially if you are capable of feeling the pulse of your prospect’s emotions, you’ll become an immense success. There is probably nothing more important to success than being able to communicate and articulate properly.

Get Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success by Jordan Belfort


Mastery by Robert Greene


For most of his life, Robert Greene was what most of us will think a long-time failure. According to the author, he worked 80 jobs. These include construction worker, translator, editor, and a movie writer. Maybe he was good at what he was doing, but in a number of interviews, Greene shared feelings of purposelessness.

The author never felt that with his labor he was creating something meaningful. As much for himself as for other people.

And after that, the 48 Laws of Power was written.

The rest, as they say, is history.

Mastery is one of the books to read for success. It is a book about focus. About purpose. About hard work. A book that everyone should read.

If we must bring out the essence of success it is exactly this. Mastery. Becoming a master at something is not easy. Yet, the more competent you are in whatever hierarchy you are competing, the more successful you will be. Guaranteed.

(More about competence hierarchy, in the first book of the list – 12 Rules for Life)

Robert Greene is a great historian and philosopher.

And ‘Mastery’ surely is a book that you would want to read to become successful.

Get Mastery by Robert Greene


Marketing 4.0: Moving from Traditional to Digital by Philip Kotler


Maybe you’ve enrolled in our Reseller Hosting program, maybe you didn’t. But whatever you are doing, in this day and age, you need marketing. And if you are about to market your personality, art or any type of work, you will need to get to know the ins and outs of digital marketing.

Philip Kotler is one of the greatest minds in marketing.

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.


Get Marketing 4.0: Moving from Traditional to Digital by Philip Kotler

Contagious: Why Things Catch On by Jonah Berger


There are some things that catch on, and some things that are destined to sink into the void.

Jonah Berger is trying his best to give us the essence of what are the reasons for that to be so. The author is presenting us with stories to remember and a list of the factors that will make what you do contagious.

The book is a mixture of research and stories. You’ll find out why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, you’ll find the answers to those question in Contagious.


Get Contagious: Why Things Catch On by Jonah Berger


The Laws of Human Nature by Robert Greene


This is one will probably be one of the best books to read for success. Most probably it deserves to be mandatory to everyone who strives for higher accomplishments. If you don’t read anything else from the list, read this one. Robert Greene is, as already mentioned, a real doyen of the human nature.

The Laws of Human Nature is a book that is about to come out on October 23, 2018. Yet, after reading all of his previous books, you know there will be something to learn from Mr. Greene in his newest book.

If you want to be successful, you need to get to know people. To be able to get along with people. And, of course, to be able to charm people. And is there any better way to achieve all of that than to go deeper in human nature?

I promise you’ll be glad that you’ve invested your time in it.

Get The Laws of Human Nature by Robert Greene


This list of books to read for success is not full, of course. You can always add one more. Or two.

Follow Reseller Cluster on Instagram to motivate yourself and further expand the list of books you are about to read.

About the Author

Lazar Shishmanov

Lazar Shishmanov

A writer by avocation, web enthusiast by choice. In love with almost every type of art.

Is Starting A Home Business Possible?

Is Starting A Home Business Possible?

If you are thinking about starting a home business the first thing you need to consider is why. Think about your agendas, your passion and the outcome you wish to achieve. This will be at the base of everything you do.

Are you driven by finances, by your passion, or maybe by sharing with the world your talent? When you figure that out, you can start by exploring the ways of starting a home business.

And yes. This means it is possible.

When people start their own business, they are most likely to think about a lot of different achievements. However, the best idea to start with is considering a home business through which to leave your own mark.

Starting a home business

First Steps In Starting A Home Business


First of all, take time to think about your talents, what you are good at, what interests you and what would be useful for your readers, followers, and buyers. Maybe you are good at hand-made objects, and maybe you want to be a web hosting reseller. Either way, you can definitely do it at home.

The second point you need to always keep in mind is that you will be self-employed. While this comes with a lot of advantages you might think of, it also comes with a lot of self-responsibilities.

You need to motivate yourself. Perhaps read some books to do that. You also need to make sure you are not easy on yourself and don’t disregard your work, just because you can and you are your own boss. Sometimes it won’t be easy but pushing yourself always works.  Not only with starting a home business but also when life kicks in.

If you need motivational advices and quotes make sure to follow us on Facebook where you can find the most convenient tips for successful home business.

Not only you’ll be self-employed but you will be working from home. These two combined would mean that you can be easily distracted and sometimes perhaps not encourage yourself enough. Try to think of some ways to be fully committed and to think of your home as a workplace.


Be Confident About Your Idea


A lot of entrepreneurs forget that starting a home business not always works. And others think only about that and stop themselves. I know it’s hard, but you need to be in the middle. Think like both of them.

Yes, not everything you come upon about is going to be a great idea and make you famous and rich. But at the same time, you never know until you try. If you already tried to start a business from home and failed then simply try again.

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better”. – Samuel Beckett

If you are thinking about a reseller hosting business you should know it is even easier than it sounds. You don’t even need the technical knowledge at web hosting. Even more, it is one of the best ideas for starting a home business and a great way to grow your income. You simply need to come up with a business plan and then put it to action.

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Plan Your Concept


Let’s say your idea is a little bit more different – it doesn’t change anything. The steps for you would be the same. Whatever you decide to do from home it still needs to be given a lot of thought. And this doesn’t necessarily mean considering only your idea for a business.

You can also read these ideas for your online side business.

It also means to include in your plan how much time a day you will be spending and which days. Furthermore, how to make your workspace at home comfortable. Why not an office next to the kitchen? Determine your budget. Do you even have any? How much are you willing to spend for your start-up? How much do you want to gain after that?

 The questions you need to ask yourself when you are starting a home business are indeed a lot. Maybe that’s why some people say creating your business plan takes longer than actually starting it.   Starting a home business

Prepare The Required Documents


Now let’s cut to the chase. Starting a business from home is possible but it also comes with a lot of legal matters that you have to prepare yourself for. You can start with the easy one (and find out later it’s not so easy) and come up with a name for your business.

Try not to spend a lot of time in that because there is no perfect dream name. If there was, it’s probably already taken. Just be creative, make it simple and interesting for people so that they will easily remember it. Don’t forget to register your trade name.

If you are based in the territory of the USA you also need Employer Identification Number which is the federal tax number used to identify your business. If you are based elsewhere find out about the taxes’ policy in your country when you own a business.

Furthermore, you need a business license. It doesn’t take long but it’s a must if you want to be precise about everything you’re about to do.

Open a business bank account, create business email, start with tools for small business that you can use for keeping track of your future success, finance, bank accounts and etc. You can use this data later when you are growing to remember what works for your business and what you can change to improve it.

Keep in mind that you won’t be needing any of that if your business idea is for reselling hosting. It’s much easier and simpler.  

In Conclusion


Starting a home business can be a great gift from you to you. But don’t forget it can also blur the line between home life and home business. Try not to spent long hours working although hard work pays off. Your social life should be separated and not consumed by your business.

And the opposite – don’t get easily distracted by your environment at home. Make a commitment. Be disciplined about your work effort. Promise to yourself first that you will fulfill your main task – make your home business successful.

Starting A Home Business

For final thoughts, I saved my favorite. Patience. Whatever you are doing in life – starting a business, remodeling your house, building an empire or saving money for a car – motivation and patience walk hand in hand. You need to be driven by passion, desire, and dreams, but you have to be patient to actually get them. Take your time. Wait for the best to come. And if you are reading this, it is probably already on its way.

About the Author

Stelyana Dragoeva

Stelyana Dragoeva

Content Writer

Copywriting is not only my passion but also my power. Interests drive me to social media, blogging and exploring humanity as art. See all of my articles.

Meet Other Entrepreneurs: How to Find the Right Entrepreneurial Community

Meet Other Entrepreneurs: How to Find the Right Entrepreneurial Community

Entrepreneurship could be a really lonesome venture. Maybe your friends are joking about your aspirations, and your family doesn’t support you, maybe your jobs and school are standing in your way.

When everything stands in your way and there is no one that understands you, there is just so much that you can achieve. Just so far you can go.

Read: Do You Have What it Takes to be an Entrepreneur

As the African proverb goes  ‘If you want to go fast, go alone. If you want to go far, go together.’

If you don’t meet other entrepreneurs, you’ll be alone, and whatever you are doing is going to give you less joy, and you’ll feel less understood.

To start an online business is one thing. It is radically different to enjoy the process.


Why You Need to Become Part of a Community of Entrepreneurs

We, people, are social beings. We get together thanks to lots of reasons. We may like the same music, the same places, we could have the same goals, aspirations, and dreams. And whatever the specific reasons are, we tend to go with those, who are part of the tribes that we are part of.

If you decide to meet other entrepreneurs, that will not only make you feel supported and understood but could lead to new ideas, and connections which may help you with what you do.

Becoming a part of entrepreneur community, as you can see, will only benefit you and your business.


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How to Meet Other Entrepreneurs

Depending on how socially active you are, to meet other entrepreneurs could be either as simple as ABC or an uphill battle with no end.

Yet, there are things you can do, and places you can go to, in order to make it easier to meet other entrepreneurs.

We’ve listed five things you can do to facilitate your way of becoming a part of a suitable entrepreneurial community.


 1. Find an Online Community of Entrepreneurs

Internet was created with one thing in mind. People to be able to connect. When the web became accessible enough and the price of the computers dropped down, more and more of us got online. To talk, to share, to give opinions. At first, there were the chat rooms, and the more time passed, the more people wanted to talk one-on-one, instead of the options to be in a ‘room’ of people that you don’t know.

But some entrepreneurial spirits out there saw through the need of that and created online forums. And these forums were based on interest, goals, life positions, etc.

If there aren’t any, based on your specific interests, you may want to create a forum.


2. Meetups and Networking Events

If there are any entrepreneurial communities in your local area, it will be best for you to attend their events whether there are people with similar businesses or no. If the people that you are about to meet at a networking event are not working in the same industry it is even better.

One of the best practices to develop creative thinking is to compile two ideas, objects or thoughts that at first don’t resemble each other at all. The more diverse they are the better the outcome could be. So, if you have the opportunity to use someone else’s marketing tactic to your reseller hosting business, don’t hesitate to do so.


3. Conferences & Seminars

If you like to learn new things, going to conferences and/or seminars will be a great way to meet other entrepreneurs. You are all there to learn new things, about an industry or a topic which is an obvious mutual interest.

People that attend conferences, workshops, and seminars, have at least three things in common. Interest in the industry, interest in the topic, and interest in learning and developing. And these three are huge commonalities, that often we don’t share even with the people most close to us.

Take advantage of that and check if there are any conferences or seminars which are suitable for your business, and/or interests.

Read: 5 Tools for Entrepreneurs You’ll Regret Not Using


4. Meet Entrepreneurs Online: Reach out to Online Connections

Becoming a part of a forum, or, say, a Facebook group dedicated to entrepreneurship is one of the ways to meet entrepreneurs online. You can also reach out to the connections that you already have. Maybe you are following an entrepreneur on social media. Text them.

You can start by ‘liking’ or comment their posts. If people are able to find their spouse online, there is no reason for you not to be able to find a friend.


5. Give Value

Even if you have your own media, and you share valuable opinions and insights there, you will surely get more website traffic if you share what you do with more people, on more places, for free.

You can monetize your online media in a number of ways. Let people know about you, and your business by giving value. For free.

There are a number of ways to do so, but since we are trying to find out how to meet other entrepreneurs, you need to share your experience with people that are entrepreneurs.

If you have the ability to write fascinatingly you can try to publish your works in and This way you’ll not only create some kind of a brand awareness for your business. You can also position yourself as an expert in your field of expertise. That way, other entrepreneurs will likely try to connect with you.

Ain’t that a game changer?

About the Author

Lazar Shishmanov

Lazar Shishmanov

A writer by avocation, web enthusiast by choice. In love with almost every type of art.

Creating a Brand: Win by Competing on Value, Not on Price

Creating a Brand: Win by Competing on Value, Not on Price

Trading is an action embedded so deep in our psyche that it was able to develop us as a species. Nothing would be as we know it if we were not able to put our trust in another human being and that way to trade with him or her. And although trading is something that we do from as long, as the humanity exists with the passing of time and the development of what we know as the market, the rules changed.

Nowadays, to buy something, most often than not, we need to put our trust in an abstract idea. An idea that often is a complex construction of words, design, and symbols which are selected in such a way, that they are sometimes able to provoke feeling so deep that we perceive them as a living organism.

These complex construction of words, design, and symbols are, of course, what we refer as a brand. And all of these brands get to be trusted, or untrusted, loved, or hated. Much like human beings, only if no one knows about the existence of a particular brand, no one feels anything about it.

On every other occasion, they provoke strong emotions in us. The most polished, and well known of these brands, of course, receive the most love… and hate. As cited in Walter Isaacson’s book, Steve Jobs claims that only the mediocre people, brands, and ideas do not provoke feelings in us. And these feelings could be either positive or negative, but never indifferent.

Therefore, the more love a brand gets, the higher it can charge for the products or services that it offers. But it’s not that simple.

Creating a Brand

Creating a brand is a complex and time-consuming task. Of course, you are perfectly capable of selling without putting all these efforts to build something trustworthy, but in almost every case by salting away energy, you will hurt your business’ future.

Thus, if you are about to count on your business to help you in any coming moment of your life, you probably should invest the time necessary for brand creation.

Creating a brand is, in essence, a single task. Yet, you could easily split it in a few, smaller and easier to achieve ones.

Even before you start building your brand, you need to know a few things which will help you not only with its creation as a whole but also with coping with the smaller tasks. Namely, those brand building elements are what your target audience is, what your core values will be, and what your competitive advantages will be.

Figuring these factors out will determine whether you’ll compete on price or on value.

Before we examine them, let’s find out the difference in those competitive advantages and why you should prefer the one over the another.

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Creating a Brand by Competing on Price

Pricing is a whole another set of knowledge, impossible to fit in the bound of this or any other article. Thus, it will be better if we look at it through the prism of brand creation.

Price competing is a vicious game. You may lower the amount you charge your customers to a limited amount. At a certain moment, the amount that you charge could reflect harshly on the existence of your business. When, and if that time comes, you’ll be unable to pay your duties. And while you were charging a, more or less, the symbolic amount for your services or products, the technology was developing right in front of you. And the next thing you see is someone who took advantage of this technological development and thus, was able to present the same(or even better) product for half of what you charge for it.

Mainly, because you were had a small profit margin to begin with, you couldn’t save any money in order to implement the new technology into your business. Thus, dooming your business to a certain disappearance.

There are of course businesses that are more than successful by competing on price. But they are merely exceptions that confirm the principle. That aside, the businesses that are using price as a main competitive advantage, are presumed mediocre in a global market where people can buy the desired products from every part of the globe.

Just think about the smartphone market. There are a few brands, selling value and everyone knows them. All the other brands compete on price, and most of them merely surviving.

Creating a Brand by Competing on Value

Continuing the last mentioned example (the smartphone market), I am sure that when a few phone manufacturers poped-up out of your mind. Automatically. You know them. I know them. Everybody knows them.

These brands, above all else, are absolutely capable not only to create a really beautiful product, but they are also the ones that you and I think about when the words ‘premium smartphone brand’ are said.

Creating a brand by competing on value is harder to accomplish. Yet, doing so will present you a lot of important options, unavailable for those who are competing on price.

  • Being at the top of the consumer’s mind – When we say a ‘premium brand’ almost every one of us is getting an idea of a brand that they perceive is a premium one. And the perception of a brand as the premium is associated with the higher price of the product or service, but also with a higher quality. We all love the higher quality. Thus, when we think of a quality in a certain field, we almost instantly (and always) think of a certain brand. Period.
  • Ability to charge higher – Value costs. Everyone knows it. And if you are about to create a high-quality product (or service), people will eagerly pay higher for it, once they know what they are paying for. And to let them know that they’ll get higher quality takes time, but also efforts and focus on the brand creating process.
  • Instant recognition, and thus, trust – Once you obtain the position of a high-value product in the mind of your target group, your brand will be so recognizable that, it will instantly perceive as trustworthy.
  • More distributors and resellers will be willing to sell your products – Of course, the more people know and search your product, the more distributors will be eager to work with you. Better contract conditions will be offered to you.


Key Elements of Brand Creation

The Free Web Hosting pioneer AwardSpace have a great article on How to Build a Brand Identity. Thus, it is virtually meaningless to cover the topic once again.

They’ve figured five main factors of brand identity building.


  • Defining key qualities
  • Knowing your target audience
  • Designing a unique logo and tagline
  • Web presence
  • Staying true to yourself

If you missed it, here is a link to AwardSpace’s article.

You need to keep in mind that all of the listed factors have to be congruent with each other. And for your newly created brand to be perceived as a high-quality one you definitely have to keep its integrity and independence.  One of the most obvious ways to do so is to build your brand’s web presence on owned domain.


Life is colorful. Businesses, as well as people, are very different from one another and do have their personal characteristics that help us to distinguish them from one another. That comes to show that every one of us can decide to whom to sell and how to sell. How to compete and how to win.

Honestly, it is possible to win by competing on value, as well by competing on price. But if you are after brand creation that will last, the chances are that the best approach is to go for value.

Valuable services and products are selling themselves automatically.

Taking care of your brand, and thus, of your customers is an always repaying effort. Investing the efforts and (if necessary) the money to get a nice website design, a company policy that serves the customers, and a few additional small but nice touches on the service as a whole, are actions that you definitely should consider when starting a business.

Whether you decide to compete on value or on price, you have the obligation to take care of your customers. And if you are about to do the latest, why don’t you give them the high-quality product they deserve?

About the Author

Lazar Shishmanov

Lazar Shishmanov

A writer by avocation, web enthusiast by choice. In love with almost every type of art.

6 Books to Read to Become Successful Entrepreneur

6 Books to Read to Become Successful Entrepreneur

There are people, places, words, articles and books that are able to change who we are. For good. And while meeting the right people, on the right place and time, and expecting for them to tell you the right words, is not something that you can control, reading the right articles and books is.

There is no single book that will make you a successful entrepreneur. Neither a set of them.

Becoming a successful entrepreneur is not only matter of knowledge but also of action.

Counterintuitively, doing the right things at the right time will not guarantee you the success you strive for.

You will need a pinch of luck.

But luck is nothing more than being able to grasp an opportunity.

To do so, you need knowledge.

Here are the 6 books I believe will help you to become a successful entrepreneur.


1. Steve Jobs by Walter Isaacson

Steve Jobs is more or less the icon of the modern entrepreneur. But it wasn’t always like that. Steve Jobs was adopted… but ok, I won’t spoil it for you. But I promise you that if you have even a small interest in technology and its development, you’ll have a good time reading the biography of Steve Jobs.

Reading the biography of a person that literally changed the world, won’t make you exactly like them, but we people are prone to recognize and incorporate the successful patterns of others. Thus, you may consciously or unconsciously implement one or other behavioral model.

Steve Jobs: The Exclusive Biography


2. Social Animal by Elliot Aronson

Speaking of behavior, people are social animals, and having a business is one of the most social actions that you may take. You are selling to people, you are working with people, you are creating products or services for people.

Knowing how people work, and what makes us tick is crucial knowledge for an entrepreneur. I really don’t believe that there is another psychological book so valuable and so easy to perceive as Social Animal by Elliot Aronson is. The author explains in the best possible way how our brain works, how, why, and since when we start to socialize. What mistakes could be made, and how to overcome them.

Social Animal by Elliot Aronson is a fundamental piece of work that is probably the best way to enter the world of social psychology.

The Social Animal


3. Tribes by Seth Godin

Seth Godin, the author of Tribes, and a number of other masterpieces is a specific type of marketologist. His sharp analytical mind and his pen are something that makes him stand out from the marketing crowd. A lot.

It is not rare for the author to start a trend in the marketing world. He isn’t dressing up his theories in academic words, but rather in words that are strong and still comprehensible. Which is making it a bit harder for the readers to see how fundamental his work is. And it really is fundamental.

Seth Godin’s Tribes is a book that is talking a lot about the niches. Again, in a sense that may not even make you think about niches, but rather about communities, forums… well, tribes.

The author has dedicated the whole book to the importance of taking care of the people that are really interested in what you are doing, or at least in the niche that you are striving to conquer.

Meaning that you need to really understand the people you are about to engage with. Which is more or less, developing the so-called buyer-persona. But again, all this is explained in an engaging and educating way.

Reading everything written by Seth Godin is worth your time.


Tribes: We need you to lead us


4. The Long Tail by Chris Anderson

This book was written in the times when the internet was becoming what it is today. That was about twelve or thirteen years ago. Yet, it still is a valuable paper that you need to read in order to deeply understand the world we live in.

The author has dedicated his work to, as the title hints, the long tail of the sales that are possible thanks to the internet. He breaks up business models of such companies as Amazon and eBay in an unanticipated way. And having the knowledge of how the market and business of this size work, will definitely help you shape yours.

As an infinite source of ideas, The Long Tail is definitely one of the top books, you need to read if you want to be a successful entrepreneur.

The Long Tail: Why the Future of Business Is Selling Less of More


5. Black Swan by Nassim Taleb

Aaah, Nassim Taleb! I honestly had a dilemma if I should recommend Black Swan or another of Taleb’s books. Namely, ‘Antifragile’.

I honestly believe that no matter how smart or knowledgeable you are, your world will be enlarged by either of those books. A lot. Not only business-wise. In fact, you have to be rather creative to be able to connect directly what Taleb is saying to business. But yet, once you do it, you’ll be mesmerized by the erudition of the author, by the connections he is able to make, and by his writing skills and approach.

Even though I felt that ‘Antifragile’ was more interesting and more enlightening, I believe that you need to read the Black Swan first.

Nassim Taleb is more of a philosopher than a business guru. Although, he could pass for both.

I honestly recommend you to read every one of the Taleb’s books, even if you are not interested in becoming an entrepreneur.

Do it for your own intellectual pleasure.

By Nassim Nicholas Taleb The Black Swan: Second Edition: The Impact of the Highly Improbable: With a New Section: “On Robustness and Fragility” (Incerto) (2nd Edition)


6. The 4-Hour Workweek by Timothy Ferriss

The four-hour workweek is another bestseller. If you are about to read just one of the mentioned books, this is the one. The goal of becoming an entrepreneur is not to be self-employed. The goal is to hire other people to do your work, while you are either relaxing or managing them.

The 4-Hour Workweek of Timothy Ferriss is probably the most famous book, dedicated to, essentially, outsourcing and the ways that you can do so.

The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich



Entrepreneurship is more action than thinking. Still, thinking is crucial. But to be able to think as a successful entrepreneur, you need to understand the way they do so. You need to know them. You need to read a lot.  Knowledge is power.

Knowing what makes people tick, how does the market work, the fundamentals of marketing, and the crucial realization that most of the work you are about to do, can and should be outsourced, are the alphabet of entrepreneurship.

There are a lot of books that will revolutionize your mind in a way that the skill to become a successful entrepreneur will be the least that you will acquire.  Yet, I believe that those listed are able to build a base that you won’t be able or willing to change for nothing else.

Don’t forget to apply the knowledge that you get, otherwise, it will be merely information. Also, don’t stop yourself from taking action, just because you haven’t read one or another books.



Conquer the world!

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About the Author

Lazar Shishmanov

Lazar Shishmanov

A writer by avocation, web enthusiast by choice. In love with almost every type of art.

First Steps in Online Entrepreneurship

First Steps in Online Entrepreneurship

You find yourself more and more frequently wandering in another world. A world where you are a successful online entrepreneur. Still, when you open your eyes, you are yet again in the office, behind the bar, or selling the same products in the same shop, on the same corner. Again. And again. And again.

You strive for success.

You are born for that. You know that.

Your parents also know it.

But why doesn’t everyone else see it?

The answer is simple. There is one single reason for you to still wait for the success.

You are waiting for it.

You are not moving toward it.

You are not struggling enough.

In fact, the only struggle you are going through is the fact you are still on salary. But what did you expect? Your ideas won’t come to reality if you don’t work for them. In the real world.

Yesterday. Today. And Tomorrow.

I admit it. Online entrepreneurship is easier in terms of investment but it is a lot harder in terms of competition, of data that you have to work with, the knowledge you have to obtain. It is harder. In many ways.

People that are trying to sell you their products are telling you that it is kids play. But it is not.

Entrepreneurship is entrepreneurship. Being its brick and mortar or online. It is hard. And while online entrepreneurship has its positive sides and it really is a lot less expensive it is still hard.

It can be confusing. It is confusing.

But what if there was a blueprint for you to follow. What if someone was about to tell you the first steps, you have to take. What if instead of waiting, and dreaming, by following these steps, you could really become the success you wish to be.

Not that it will be easy. But if you put the efforts needed, it is possible.

I believe you want to examine those first steps in online entrepreneurship.

So, let’s get started.


Step 1: Find Out What You Are About to do

I hope this is obvious but if your idea is to start an online business and that’s it, you have a problem. You can’t do anything without knowing what you want to do. And to be exact.

We’ll discuss this in depth soon but you have to find out what you are about to sell, to whom, how.

To find out how exactly you are about to strive for the success there are a few steps to take.

Find out a need that has to be fulfilled. What is it that people need, but no one offers them? Or is there something that is way too expensive, slow, or nonefficient? Do you know how? Can you make it faster, cheaper or better looking?

Improving an existing product/service may sound easier, but this is not always the case. Sometimes beginning from the ground up is the best decision you will ever make. There is, of course, a negative side to it. Namely, you will have to educate your potential customers on why they need your products/services.

And that leads us to the next important part. Start a business with something you care about. If you don’t care why even bother starting. I agree, money is important but you won’t make so much money doing something you don’t care about, as you will if you are doing what you are doing eagerly.

This is not the easiest part, as there is so much thing you could probably do. Yet, because of the limits of the time and skills a person can have, you will have to drop a lot of good ideas.

Still, if you find one thing, one thing you do care about, and you can improve, or invent, you are on the go.


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Step 2: Make a Plan

After you discovered what is it that you care about and are able to make better in some way, it is time for you to make a plan.

Making a plan is a lot easier when you have the knowledge about what it should include. Here are some basic features that every action plan should include:

  1. The idea
  2. The to-be-created brand name
  3. Who are your competitors direct and indirect
  4. Marketing strategy
  5. Target Group of people you want to sell to
  6. Key methods of selling
  7. Where you want to go. Be specific and realistic.
  8. Create your website

When creating your website, you have to keep your marketing strategy next to you. This will help you to be sure that the design of the website doesn’t interfere with any of the statements or the goals, or the general promotional strategy.

For example, if you want to emphasize your SEO efforts, while not absolutely mandatory, it is highly recommended to have a blog. And honestly, in the last years, it is impossible to be found without one.

Try to structure your website in a way that compliments and simplifies the goals that you’ve set for yourself.

Once your website is up and running(and why not before that) make sure to create profiles on the Social Networks and forums that are in the way or another connected to what you do. This is one of the best ways to promote yourself. Be around the people that you are helping too.

Next, when you start receiving traffic, gather the emails of your to-be-customers. Of course, ask politely, or even give something back. It is common for websites to offer you a free e-book or other freebies in order to get your email.

They invest the time to create something of value because they know, the email of every potential customer could be invaluable.

And speaking of value – whatever you do, whatever your business is, there is one thing that will be the difference between success and failure.

Make the life of anyone that had the chance of working with you better. Leave them in a better state than the one you found them in.

Make them feel like they got the better end of the deal.

Start selling

You already have traffic to your website and it starts to grow. Now you have to polish the selling funnel. Make it easy for the customers to buy. And harder to abandon the cart. Meaning, again, that they have to feel like they get the better end of the deal.

Reinvest the profit of the sales in order to make more.

Everything else is numbers game.

About the Author

Lazar Shishmanov

Lazar Shishmanov

A writer by avocation, web enthusiast by choice. In love with almost every type of art.

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