In a world full of stereotypes, clichés, scientific proofs, statistics, and judgments all around, it’s crucial to find our creative side, to let the extraordinary feed our souls, to explore the unknown, embrace it, and learn from it.
We realize there is more we should and could do, but sometimes find it hard to understand what exactly. And it seems like it’s projected onto us that not everyone can be creative. Either you have it or you don’t.
And it’s time you realize, that’s not true at all.
We all have creative sides, we can all embrace new thoughts and let them change the perspectives we otherwise don’t think we have. It’s all in our minds and it’s just a matter of time and desire – because you will never be able to do it if you don’t really want it.
We might not become all published authors, the greatest entrepreneurs, or stars of any kind. But that’s not what should be your goal anyway. What you should aim to is understanding yourself better and then exploring those new horizons that await.
Don’t Get Pass Any Ideas
You might not agree at first, but if you give it a try, you’ll see there is more to writing down all of your ideas than you think. The truth is, creative thinking is really turning something simple into something surprising, extraordinary or unexpected. This could come from the most ordinary things in life, thoughts we all have, and believes we all agree on.
So, use that phone you have in your hands all the time. Open Notes and write down all the ideas you get during your day. Write down your thoughts and even short sentences, phrases, or words. Open later and don’t neglect them. They might be hiding something precious in them. or you might get a new idea you didn’t expect.
Think Inside the Box
Yeah, that’s right. Stop listening to everyone that says you should think outside the box. It’s all inside of it. All you will ever need is the simple sides that are found inside of any box. But then you get whatever you can and out it into another box.
See what I did just now? I found a creative way to explain it to you. But I didn’t think outside of the box (in this case the sentence), I looked right into it and took the words, changed one, and voilà – we have an unexpected presenting of the otherwise cliché phrase.
Find What Gives You the Spark
Sometimes the truth is if you are not doing what gives you sparks and excites you; you will really find it difficult to discover your creative side. If you are not fully dedicated to what you are doing and passionate about it, then find a way to make it this way, or just do what you love.
For example, if you are starting a reseller hosting company, you probably would need a lot of thinking in and out of the box to figure out ways to present your unique selling proposition. To get creative there, you’ll need to see what sparks your potential users. Then, you’ll know the creativity will follow.
It’s mandatory to know that creativity is not something you learn; you practice when you decide or turn off if you are not working today. But it is however a state of mind that can be provoked when calmness is around.
Well, stress is not helpful in any situation, but in this – when you are seeking creativity for embracing new horizons, it’s necessary to avoid it. If you find yourself stressed – go outside. Calm yourself. Do whatever makes you calm and ready to focus on the ideas you get.
The truth is, even if a good idea passes through your mind you won’t be able to recognize it if you are subconsciously thinking about a problem. That’s why going out helps.
Not only that, but you can find inspiration in every small thing around you.
It could be the fresh air outside and how people are walking that looks almost like a dance, it could be when you go to the break room and have a coffee that smells like an early morning on a vacation you desired to go to rest but woke up early to enjoy every second of it. or it could be a color that reminds of a word; a move that looks like a book you read; a touch that reminds you of a song. Or anything.
Just open your mind for it.
You will find a lot of articles on our blog that are social media-oriented. That’s because we believe every business small or well developed, should be present on the online platforms, be active, and embrace the progress that the Internet has made.
Being a website hosting reseller is a responsibility that needs to be taken care of, and this includes promotions, advertising, and social media presence. Part of that is deciding which platforms are most suitable for you and where you think you will have the most impact and gain the users’ trust.
That’s why the following social media marketing tips are essential to your online business development.
Strategy & Consistency
It’s no secret that the greatest things in any niche or direction, are achieved with the right strategic plan and the consistency and responsibility for following it after. The first step for you would be answering a few questions. Such as why do you choose a certain platform – who will reach you, what type of posts work on it, and how your posts can be extraordinary.
Then it really comes to only following this strategy consistently and thoroughly. After you have prioritized the valuable and important matters and you are ready to just complete tasks, you’ll be up to a greater success for your reseller hosting company or other business.
Don’t forget to include specific planning for your posts that are tailored with the specific social media. Some of them require more often presence, and others don’t. For example, for Facebook and Quora, you are not expected to post every day. While on Instagram or Twitter, this is sometimes even preferred.
Messaging & Engaging
The demographics of every platform is different even though there is an overlap of your target audience. Still, you’ll have to consider the message you are sending and the tone you are using. But overall, it’s significant to constantly engage – comment, respond, like, be aware, and raise awareness. You’d be surprised how many people actually read comments and expect a brand’s activity to be there – interesting and fascinating.
Keep in mind that the platforms that provide communication via messages are not to be overlooked and this is no longer simple information delivering part. It is however a powerful tool for you to contact customers, to interact, and even sell through these social media marketing tips.
Trends & Hashtags
Social media channels are the most intensively growing and changing parts of the Internet. It’s not a surprise for anyone to hear that trends are sometimes progressively altering every day. And you need to know about it… every day!
Keeping yourself informed about what is trending is a significant part of the process that concerns these platforms. These so-called trends are usually what becomes viral. Sometimes this could be annoying, but if done right, it can skyrocket your sales!
Furthermore, a lot of the social media platforms are using hashtags to create a trend themselves, to get people to engage, and raise awareness. That’s why you should also keep this in mind and for those of the channels that require it, be there and create your own hashtags! Don’t only use the most popular ones that are used millions of times. You need to stand out, not fit in!
A/B if Possible
A quick addition to the social media marketing tips presented today would be the A/B test that is well known by most of the marketers. It’s a technique that works great if the circumstances are good. It helps in many ways to reach the right audiences, to present the right message, and most importantly, figure out what works best and keep the insight for future ads.
Although it is a great opportunity for your business development, these tests are not always possible since the platforms don’t always provide the chance. However, on those social media channels that you now you can try it, do it. You’d be surprised by the results.
Speaking of social marketing tips, this one should probably just be a reminder since I believe you already know how important it is. The best tip I can give you is to analyze. Think. Keep track. Check. Try. Look at the results and if failed, try again.
It’s up to your analysis to get further with the advertisement process. When you know what works, or not, what kind of people are interested or not, when you learn their insights, you will have the most valuable – idea on how to proceed with progress.
Passion and interests usually drive us to reach goals that we desire, and things happen in a more beautiful way than dreams coming true. Whatever you are interested in it becomes a reality when you start to explore your opportunities and go after your purposes. What sometimes can occur to be a problem or a delay is the actual action that needs to be taken when it comes to strategies.
Reseller marketing strategies are just as needed as for any other business. Nowadays, the need for digital marketing and online awareness is just growing, and whatever you are not doing to get it, you should start. The competition especially online, is too big for anyone to think that they can simply exist on the web and not make an effort.
Well, that’s why it’s time to dig deep into the strategies that will help you become a better reseller marketing specialist.
Pause. Have a Look at What You’ve Done So Far
You have probably already started your entrepreneurship activities, and you need to know what you are missing. Whether it’s that, or you are thinking about starting, you should invest time to look at yourself, your mission, goals, techniques, and successes.
The web hosting reseller services are not that difficult to understand and bring to action once you’ve done properly your research of the niche and the competition. But an essential part of the process is to actually stop everything and calculate what you’ve done, achieved, or mistaken.
This will help you get a clear thought about what you need to do in the near future and where exactly to aim for the distant one. And no matter if you are a reseller from five years or from five minutes, a refresh is a must.
Every business requires its owner to know what is happening before and after a purchase. Why did someone decide they want to buy, who are these people, and what made them exit if they did. Understanding your buyer personas is one of the key elements of running a successful online business even if it’s a reselling one.
Of course, as a hosting reseller with Reseller Cluster, you’d have the chance to track the purchases and use the remarketing technique to attract more customers.
Furthermore, understanding where users click, what they follow, which social platforms they’re on, is a treasured knowledge that adds to your advantages over them. When you collect the needed data, you’ll be able to brad in a way that looks fresh, increase the website traffic, and sales growth.
Focus on Value
In the reselling business, it is often noticed that prices are no that much different from one another. This is because some services cannot be overpriced or lowed too much. And when this is equal on the market, you need to stand out in another way.
For your reseller marketing strategies focus on showing the online value and the essentials of your work. To present in an engaging way, the services you are reselling, to combine promotions, to play with the products or plans.
And not only because of the price proximity but because of what users really appreciate. This will always be first valuable content and presentation since the price is not that much of a difference.
Up-Selling and Cross-Selling
In your reseller marketing strategies, you should also spend time to expand the knowledge and customization of the two unique techniques – up-selling and cross-selling.
When you learn how to properly use them in your advantage, you will find out that even your customers gain from them, so a win-win situation is not to be neglected!
To get users to upgrade or to sell them more than they were about to buy is art. And not everyone is an online artist, but thankfully, these two reseller marketing strategies are often used, there is enough information for them, and with a slight research, you’d be very much enriched.
Often you can find in our articles pieces of advice that are mentioning setting goals, working on reseller marketing strategies, online presence, planning, analyzing, and more. They are all entrepreneurial essentials, and our main goal is to make you understand how much valuable it is for you and your reseller hosting business so that you can be better, successful, and self-assured.
At some point in our lives we have all dreamed about it, haven’t we? Being your own boss is liberating. You don’t have to follow orders, don’t have to take into account what time you start, finish, or do whatever it is that needs to be done. Instead, you are able to call your own shots about tasks and not fit in the frame from nine to five.
Of course, being your own boss doesn’t mean you will have it all easier. This also comes with many responsibilities, engagements, and considerations. Yes, you will be able to do it all from your bed, but we all know, that doesn’t work for long.
That’s why before you start a reseller hosting business or explore another home office opportunity, it’s important for yourself to ask yourself whether you are ready to become your own boss.
Are You Realistic?
An important quality you must have if you want to work from home is being real about what is happening. Inspiration and hustle are great but sometimes they blind the eyes of a person. Allow your motivation to drive you but don’t be consumed by it.
Ask yourself if you can unobjectively evaluate your own work and decide if it is good enough or not. Not only because you might fall in love with your work but also because you might be too hard on yourself.
Are You Willing to Keep Learning Every Day?
This is really mandatory question when it comes to any business from home. The reason you need it not only because there is always something to be leaned, but because if anyone wants to grow their business, they need to expand their knowledge.
Knowledge about self-improvement, business managing, and finance controls are significant but there is also a moment where you need to learn on a daily basis how to be a better version of yourself and learn from your mistakes as another boss would point out if you were in a corporate organization.
Can You Invest Your Time and Effort?
A lot of entrepreneurs think it’s easy starting and succeeding. However, even if you work from home you still have to be prepared to spare enough time for your goals and enough effort for it to matter.
What Do Entrepreneurs Do – The Ultimate Checklist
For example, starting a reseller hosting company would require you to spend time planning your marketing strategy and ways to present the services in a unique way so that you can get to the success you want.
You use your own time, own resources, and invest your own money. Don’t forget to be your own boss comes with its perks.
Are You Disciplined?
For everything above and for everything else, you need to be disciplined. To complete your plan, to reach your goals, and to be satisfied with the results. It takes patience and discipline. Being your boss means managing yourself and being okay with setting your own timelines, goals, and frames.
Furthermore, you can even try keeping the daily routine from nine to five. Starting the day early and doing as much as possible will help you in your final destination. That framework will keep you focused and concentrated.
Are You a Good Salesman?
We all know that any business idea can work in the ocean of ideas only if an entrepreneur sells it right. You can be genius about something that was never done, you can even have the resources, and all, but if you can’t really sell it to your target audience, it won’t matter.
Pitching ideas or promoting services is a must for you if you want to be your own boss. This is one of the things no one else can do for you. Being your own boss means being your own employee too.
Accept Your Clients are Your Bosses too
A key part of your journey to becoming self-employed is acknowledging that users and clients have even more power than you do. Whatever you choose to provide for them will only work if they need it, like it, appreciate it, and keep coming back for it.
They are the ones calling the shots when it comes to the life of a product or service. You know on the basis of marketing is the creation or the offer of something people need. As long as they do, it will be alive. So, make sure you read all the comments and reviews, answer all the replies, and listen to the most important insights – your audience’s.
Managing a business is not for everyone. There are many great entrepreneurs but most of them have extraordinary ideas and not so much knowledge of how to actually run businesses. That’s why if you are interested in becoming a successful businessman you need to learn how to set goals, follow plans, and achieve them after.
People often neglect the power of planning. But for a man to be prosperous, there have to be actual clear ideas and plans of what should be completed and achieved.
What Should Your Goals Be?
Specific – When you start setting business goals to make sure you are clear about what you want to achieve. It is significant for your business to have a path that it goes through. Where do you want to be in a few years, in a few months, tomorrow? Ask yourself what precisely has to be done so that you can get there. When you are specific about your goals, they become easier to achieve, you can see them, you can work on them.
Your goals should also be able to be measured so that you can recognize if you’ve achieved them. With measurable business goals and creating a strategy, you can see how far you have come, or how much you have left. You can actually check your success and know what to work on.
It’s important that you are honest with yourself and with both feet on the ground. Be realistic about how much time and money you have. As well as that, how much resources you have to meet your expectations and the goals will become easier to achieve and you won’t miss out opportunities.
Another step to your success when setting business goals is having clarity about their relevance. Ensure that your business will be going in the direction you want it to head in. if you want to increase brand awareness, work in that direction. If you want to increase profit, think of tasks that are relevant to that accomplishment.
While setting business goals for your enterprise, be consistent about weekly and daily plans as well as the year planning. Each is as important as the other. The truth is the more tasks you plan, the more you will achieve. Start with three in the morning, by noon you will be done with them, set a few more. Then on Monday set more. You will notice a difference right away.
Questions to Ask Yourself Before You Start Setting Business Goals
To be absolutely clear that your goals will be specific, measurable, achievable, relevant, and time compliant, you need to ask yourself a few questions first. Although you may already have an idea about what you need to do and fulfill, there are still a few clarifications to be made. Ask yourself these questions, find the motivation to start working on them and you will be one step closer to setting business goals that will actually work for you and your business.
What are my Company’s Priorities?
Priorities are the main and essential points of your business. What is it that you value most and least? What is the first thing you want to do and what can be last? You can even make a list of the most important worths for your business.
How Did the Company Fail to Meet its Potential Last Year?
If this is not your start-up that we are talking about, then you should definitely compare your previous year with the current. If you didn’t make your plan at the beginning of the year, it is never too late to do it. Think about what might have not worked, what failed. Furthermore, what can be improved this year?
What Challenges Will My Company Face This Year?
Consider preparing yourself with possible outcomes and predict what can go wrong or right during your plan. This will give you a chance to be ready when something happens and also avoid disappointment when things don’t go as thought.
What Does My Team Think?
Are you walking alone as a hosting reseller? Or are you a team player and having a crew? If it is the second one, you should for sure talk to your team and ask directly what they think. What insights they can give you, what can be changed according to them.
How will Achieving a Goal Help the Company?
When you are setting business goals for each one, ask yourself “How will it help my company?”. Will it bring a positive outcome or it won’t change much? This will help you with prioritizing and actually deciding what needs to be done and what is not an urgent task.
Focus on Each Goal One at a Time.
The most important advice I can give you is to focus on each goal at a time. When you are rushing things, chances are you will miss something, make a mistake, or neglect. And your business doesn’t need that. What it needs are your focus and concentration. Start by one task a day. Then the next one, and the next one. Be patient and things will go as you are planning them too.
Starting and succeeding in business – small or not, has always been a challenge for entrepreneurs. It takes thinking, planning, research, and tactics for completing the tasks. Digital marketing for small business is the best solution for success, for increasing sales, for getting users to interact, and a lot more.
Have you asked yourself how many of your users are online? Chances are, the answer is – all of them. And if that is not a reason enough to start a marketing plan for online approaches, I don’t know what is.
Your Customers and Competition are Online
The online space has turned into an amazing opportunity for business development. You can start your own eCommerce shop, create a website for your talents, services, or else, you can become a blogger, or even be a reseller of web hosting services.
Whatever it is that you thought of, a research of the competition is to be made. And when you find out they are all engaging with people on different social platforms, you know you also need to do it. Not because you can’t be different and independent from them, but because your audience will expect it.
If you want them to find you, to hear for you, and to know, they will search in the known for the channels. And that’s where you need to be too.
Thus, in your research include: finding out what is your competition’s approach online, and where are there and your future customers learning about them.
You are Closer to Everyone
There are different ways for people to find what they need. Sometimes, they know they want something, so they search for it on Google. Other times, they don’t know they need it until a Facebook ad appears in their feed. Even more, they can know they need something but lack the time to search for it, that’s when an ad also triggers their buying decisions.
In other words, that’ where you come in. Using different approaches to interact with people and to make them notice you, and remember they need you, is what works great. That’s digital marketing for small business.
Every post you share, every story people see and hear, every ad that’s in the background of a known page, is pushing you closer to your users. It’s drawing their attention and it’s bringing you together.
You Meet and Understand Your Audience
On top of everything above, your insight about your target group of customers gets more and more understandable. Whether you start a blog or you just become more engaging on social media, you are by all means starting a conversation. You hear their thoughts, you get their reviews, comments, and insights. You understand what they like, what they prefer, and how to create your future content.
Furthermore, you can use all the amazing tools online to find out how old your most often viewers are, are they using mobiles or desktops, are they close to you or further, are they mostly girls or boys.
You slowly start building a relationship with your customers. You lose the face of a business, and you become their partner. You become the answer to whatever their question was. And this makes you far more likely to be preferred by them.
You Reach More People
With a cost that’s low enough to meet your expectations, you can reach millions of targeted audiences online. Sharing content or creating ads for your campaigns can be very profitable for you if you know how to set the range.
On the online arena these days, those who use digital marketing in their advance, succeed. Truth is, you can’t build trust and expand if you are not aiming higher and wider. By creating the right marketing content, you can get to more and more people every day. By speaking their language, by offering what they need and when they needed it, you can expect great results.
To sum up, all the benefits of creating a strategy for digital marketing for small business, are connected to user experience and your future success. Whether it’s meeting the standards of your competition, getting to know your audience, building trust and connection with it, or simply to make it engaging. All of it will get you the results you are after.
Just don’t forget the not so pleasant part before that. Make a plan. Create a strategy. Own it!