You will find a lot of articles on our blog that are social media-oriented. That’s because we believe every business small or well developed, should be present on the online platforms, be active, and embrace the progress that the Internet has made.
Being a website hosting reseller is a responsibility that needs to be taken care of, and this includes promotions, advertising, and social media presence. Part of that is deciding which platforms are most suitable for you and where you think you will have the most impact and gain the users’ trust.
That’s why the following social media marketing tips are essential to your online business development.
Strategy & Consistency
It’s no secret that the greatest things in any niche or direction, are achieved with the right strategic plan and the consistency and responsibility for following it after. The first step for you would be answering a few questions. Such as why do you choose a certain platform – who will reach you, what type of posts work on it, and how your posts can be extraordinary.
Then it really comes to only following this strategy consistently and thoroughly. After you have prioritized the valuable and important matters and you are ready to just complete tasks, you’ll be up to a greater success for your reseller hosting company or other business.
Don’t forget to include specific planning for your posts that are tailored with the specific social media. Some of them require more often presence, and others don’t. For example, for Facebook and Quora, you are not expected to post every day. While on Instagram or Twitter, this is sometimes even preferred.
Messaging & Engaging
The demographics of every platform is different even though there is an overlap of your target audience. Still, you’ll have to consider the message you are sending and the tone you are using. But overall, it’s significant to constantly engage – comment, respond, like, be aware, and raise awareness. You’d be surprised how many people actually read comments and expect a brand’s activity to be there – interesting and fascinating.
Keep in mind that the platforms that provide communication via messages are not to be overlooked and this is no longer simple information delivering part. It is however a powerful tool for you to contact customers, to interact, and even sell through these social media marketing tips.
Trends & Hashtags
Social media channels are the most intensively growing and changing parts of the Internet. It’s not a surprise for anyone to hear that trends are sometimes progressively altering every day. And you need to know about it… every day!
Keeping yourself informed about what is trending is a significant part of the process that concerns these platforms. These so-called trends are usually what becomes viral. Sometimes this could be annoying, but if done right, it can skyrocket your sales!
Furthermore, a lot of the social media platforms are using hashtags to create a trend themselves, to get people to engage, and raise awareness. That’s why you should also keep this in mind and for those of the channels that require it, be there and create your own hashtags! Don’t only use the most popular ones that are used millions of times. You need to stand out, not fit in!
A/B if Possible
A quick addition to the social media marketing tips presented today would be the A/B test that is well known by most of the marketers. It’s a technique that works great if the circumstances are good. It helps in many ways to reach the right audiences, to present the right message, and most importantly, figure out what works best and keep the insight for future ads.
Although it is a great opportunity for your business development, these tests are not always possible since the platforms don’t always provide the chance. However, on those social media channels that you now you can try it, do it. You’d be surprised by the results.
Speaking of social marketing tips, this one should probably just be a reminder since I believe you already know how important it is. The best tip I can give you is to analyze. Think. Keep track. Check. Try. Look at the results and if failed, try again.
It’s up to your analysis to get further with the advertisement process. When you know what works, or not, what kind of people are interested or not, when you learn their insights, you will have the most valuable – idea on how to proceed with progress.
As many times we have encouraged you to start a business, we talked about how easy it could be if you just take the first step. And as hard as it may seem to start a hosting business and resell, sometimes it’s harder to keep users on your website or using your reseller services.
Driving traffic is needed for a website to live no matter what the business area is. Furthermore, it’s one of the most important points when it comes to growing the reseller business. The rest needed, read now!
Keep Your Direction Straight
Sometimes people can lose sight of what is important to their business. In order to be great, you need to keep your focus in the right direction. The reseller website hosting business is mostly related to the website hosting itself. So, you need to be close to people that are interested in that. Start conversations with them.
You can do that by writing in forums and keep everything related to your hosting services and the topic itself. Also, create tutorials or share useful information with your users to make them understand that you care and you want them also to succeed.
Try social channels as Reddit or Quora, where you can find people with particular questions, ideas, or problems. You can help them, talk to them, or even slightly promote your services.
There are a lot of different ways to drive traffic and grow your business about reselling hosting. However, there will always be a need for advertising. You need to get right in the business and do what it takes to be next to the big hosting companies. So, learn more about Google Ads, Pay-per-click, Social Media Ads, and all the other ways to push your online presence.
The ads you’ll have on Google or Facebook will help your SEO, you will give power to your keywords, and create brand awareness. The world of website hosting is quite big and if you think you can only earn organically, then you might want to think again. Sometimes, an investment is needed.
Connect to Users
Social media should be your best friend. As pointed above being close to your website visitors and users is a must.
And while you can do it in forums and when participating in technical conversations, you can also achieve it by supporting your social presence.
The hosting business is not convenient for all of the social media channels. For example, you’ll find it hard to send Snapchats for hosting.
However, creating an image for your own brand and a voice for it will be a lot easier to be achieved when you have profiles and pages on social media.
Unique Selling Proposition
We’ve been on and off about this a lot. The hosting business is about your own ideas of how to sell website hosting. While everyone thinks of prices and promotions, you can think more globally or for that matter, a lot less globally. Let me clarify that for you.
One approach you can make is to look at the big picture and think of big campaigns to advertise your hosting and the services. But another approach is thinking small and giving different people what they need by looking at them one by one. Or at least as groups.
Reselling hosting is more often not your full-time job, so, have you thought of combining your other work with it? For example, are familiar with website building, marketing, or something similar? Think of a way to give people more than what other providers do. Sell hosting but also sell your own abilities and services.
Enrich your portfolio. Learn how to do more and more, and turn it into practice. Soon you will find it very helpful for you and for your customers.
Always Improve, Track, and Continue
The three last but very important bullet points. Every business needs them and every successful entrepreneur too. First, make a habit out of the tracking and analyzing part of your job. If you want to be better at what you are doing, then use every tool you can, to keep track of your performance. This will give you ideas for new things, it will help you improve what is not working, and also remind you that you’re doing great when you are.
That is only connected to your improvement. When you analyze your work, it will lead you to the better you, better business and of course – growth.
So, continue! Keep up the good work, don’t give up when you have a moment of doubt. On the opposite – go on and run your website hosting business the best possible way you can.
The next few steps might sound like you’re going on a first date. Now that I think about it, it might be easier to compare it to that for real.
First, you need to look good because… you know – first impressions. Then comes the attitude and how you present yourself. Of course, you have to be funny, but also serious. It’s better if you’re confident, but not too much. Don’t forget to be original and not use canned phrases.
And even then, there’s a chance you’re not likable. Why? Because you can’t please everyone. There is always someone who is not for you and not the right audience. Make sure you start with that in mind.
However, this article is about how to attract traffic to your website for free. No more dating analyses.
Basic Web Hosting Caution
We have to start from the top to the bottom. And the truth is, the first impression of a user on a website is a complex of few things. How fast the first page will load, how good it will look and how easy it will be for him or her to find what they need.
So, if you want to know how to attract traffic to your website for free, make sure at first you are not keeping them away.
Since we’re talking about free traffic boost, I won’t advise you to upgrade your web hosting plan (even though it will help enormously). However, check if everything is working correctly and contact support if necessary.
Extraordinary Content – Magical
As I already pointed it’s very important to be impressed with the content you present. To be funny and serious, to be interesting, extraordinary, original, and at the same time not too difficult for people to understand.
Doesn’t sound like an easy thing to achieve but you don’t need magic to do it. If you are not sure you can do it by yourself, then maybe think about contacting a professional that will do it the right way.
However, if you are learning how to attract traffic to your website for free, try mixing up things. If the long and meaningful content is not your power, create infographics. They help you with the interesting part and also you can use your own signature with them. This way they’ll be recognizable and always connected to you. Don’t forget to present your product description in a good way.
Convince Your Audience to Review You
Since advertising first started existing, the mouth-to-mouth marketing has been one of the most effective and important ways to turn something into success. With the world that’s being digitalized sure it would be good if you get people to talk about you. And in the online business, that right way is:
It’s very important to have them and sure – for them to be positive. Since people are more likely to leave a comment if it’s a negative one, you’ll have to think of something extraordinary to get them to do the right thing.
How to do it? Be creative. You can add a pop-up that will advice them to leave reviews. Add a banner, a simple photo or whatever it is that you think to remind them that they need to leave feedback. You’ll see the results pretty soon. Especially, if you are a reseller hosting and people talk about your reseller services, more will come your way.
Be User-Friendly – It’s Free!
One more thing that I pointed in the beginning, one of the first things users look at is how easy their experience on the website is. They take on point how fast the pages are loading, how well-structured the website is. Also, if it’s responsive, are the colors good, is the language understandable.
These are the most important points you need to keep in mind if you want to attract more traffic to your business website. It might not literally persuade them to click on your pages before they know if it’s user-friendly, but trust me, they will come back if it is. They will tell their friends; your business will grow.
Be Attractive and You’ll Attract
You didn’t forget about the first date, did you? The looks matter at least 90% of the times. And in online business maybe even more. The user-friendly point and this one, are pretty close to one another, but still, have to be divided.
The way you will make your website look is really important and might even take a lot of time in the beginning.
I guess you’re already done with that part, since you’re reading about how to attract traffic to your website for free, but still take a moment to think if yours is looking good enough.
Do you have a logo? Are the colors well combined with it and with each other, are the shrifts suitable? Ask yourself if you were a user, would you spend a time on your website? Maybe even check those reviews.
Often people have a lot to say and they might point you to what’s not that good in your web presence.
Listen to them.
SEO – Yes, Again!
Can I write an article without including this one? But if you have read enough about online website business management you probably already know how important the Search Engine Optimization is.
SEO helps with the positions in Search Engines, and this is a good enough reason to want to do it. People click on the first results in Google and you know it.
But how to do it? SEO for small businesses is not a few days of work. You may not have started in the beginning but the sooner you do, the better. Start with exploring keywords and picking the right ones for you. Then edit your pages and posts. Check your internal and external links, did you check the speed yet too?
There are really a lot of things that can and have to be done in order to improve your positions in SERP. Read, learn, and do.
Social Media Equals Attraction
Just like SEO, social media channels are also always there in my articles. Your online presence is what can help you the most. I already pointed the mouth-to-mouth marketing and reviews, but the truth is – that’s probably the only one mandatory. It’s the right way to influence people and at the same time increase sales.
No matter which channels you choose for yourself, being present there is a must. Think of social content that you can share. Make it interesting again. Maybe even lighter and funnier than the content on your website, because people spend their time on social media for fun. Learn how to advertise small business and it will grow big!
Here’s more about social media attraction:
How to Drive Traffic to Your Website Using Social Media
How to Use Social Media to Generate Interest in Your Web Hosting Company
Reselling hosting is just like any other business! Yes, it sounds a little bit more different, difficult or even hard to understand and explore, but once you truly comprehend the essence of it, you’ll find out it’s only an entrepreneurial step you need to take.
And just like any other business, you also need to promote, advertise, and create brand awareness. This is why – using social media is one of the keys to a successful web hosting company.
Before I get to the social media interest generating, let me clarify what is reseller website hosting company. Assuming you know what is website hosting, you probably know what the companies do. They provide free and paid web hosting to everyone on the Internet that wants to create a website. Easy.
Now, a reseller company provides web hosting for everyone who wants to provide web hosting to others. Not so easy?
If you become a reseller you will simply take the provided web hosting and use it to create your own company for hosting. You will have your own customers and they will not know that you are a reseller. They find you as a company and that’s it!
Now, probably you already know what’s the essence and you’re here to understand how to promote your own web hosting company. Just like we advise our web hosting users on how to boost their website traffic, we’ll share with you a few tips on how to boost the traffic to your reseller company.
Social Media – the Giant
Social media is like a skyscraper with no end. It has so many doors, windows, and people in it, that you can get lost there. Thankfully, there are different floors and signs to help you in the maze of the Internet. Honestly, it’s a pretty big topic to fill in just one section. That’s why I advise you to check some of our previous tips – especially the 10 most frequently asked social media questions.
However, let me connect social media and your new web hosting company. Web hosting is something people usually know they need before they see an advertisement on the Internet.
But other times, they know they want a blog for example and have no idea that they need a web hosting. So, a big difference between your audience is standing on your way. How to jump over it?
If you want to reach people that are already interested in web hosting, you should try optimizing your website for all search engines. Also, try answering and appearing in other forums or question and information orientated sites (such as Quora). This way people that are looking for web hosting will find you.
And if you want to attract new customers, you should show them they need you. That’s the beauty of marketing and advertising. When you want to grow your business, you need to make sure more and more new customers are coming. And the best way is by advertising to them.
That’s when the need for social media comes. Starting a web hosting company will not be the easiest thing you do, but it’s easier when you’re following step by step guides.
If you are not sure about learning how to master social media, you can simply start with free digital marketing courses online.
Social Media Channels
The first step in creating your brand awareness in social media is choosing the right channels for that. Some people think it’s best to use all channels, and others say you shouldn’t be everywhere.
The first group of people is probably right because being on every social media can never be wrong – you are reaching more, and more people.
But the second is right too. Spending all of your time on social media that won’t bring as much traffic is just consuming you and making it easier for you to lose sight of your right path.
So, with that said, consider joining the group of people that don’t think it’s necessary to be on every social media. Starting your web hosting company will presume to have Facebook, Google +, Twitter, and maybe Instagram.
But having a Pinterest account will not be the best option for you. Think about what kind of content you’ll share and this will answer the wonder of choosing social media channels.
Social Media Content
Speaking of what is content marketing, there are really different paths you can take. It’s a matter of how you want to present your own signature of the web hosting company. Some of the hosting providers take an entertaining path. They create attractive content by making it look funny and easy.
Others are far more serious and their posts or blog, are more technically orientated. But there isn’t really a right way. You can only see what’s working for you when you start testing your ideas.
The only sure thing is that what you share has to be interesting and related to your services of reselling website hosting. When you find your own message that you want to send to your users, you’ll know what you need to do.
What do you want them to feel about your business? What will be your secret weapon? Keep in mind that in content marketing, the product description of your services is also included and important.
Social Media Goals
At the beginning of you creating a web hosting company, you’ll need to have a plan. It’s just a list of your desired goals to achieve.
Of course, with time for doing it, money to spend and things to be done. Your goals are probably going to include more of the purchases that will be made but that is also connected to your social media accounts. You can easily track your results after managing your business Facebook or business Instagram account.
Don’t Stop Learning
Social media and owning a web hosting company as a reseller is not something that can be mastered for a few days or with a few articles and books. It takes time, practice, patience, and study. This is why it’s important for you to try new things, read a lot of books and articles. It’s important to never think you are there but to always push yourself to know and do more.
After sharing with you what bounce rate is, for those who still have no idea what is conversion rate I’ll break it up the easiest possible way.
I’ll tell you the explanation of what is conversion rate, I’ll share with you the formula by which it’s calculated (don’t worry, it’s not a rock science) and of course, how to track it, how to increase the percentage, and what good is it for your website and business.
Before we explain the rate, let’s start with the conversion. Let’s say you have a website and you want the visitors of it to do an action that you desire.
You want them to subscribe with email, to fill a quest, to make a purchase, or you want them to click on a particular button, link or image. Whatever it is, when the visitor of your website completes your desired action, it’s called conversion. Simple as that.
What is conversion rate, you can probably figure out by now. It’s the percentage of visitors that took the desired action out of all the visitors to your website.
Here is the formula to help you understand what is conversion rate:
CR = NC ÷ NV
CR = Conversion Rate
NC = Number of Unique Visitors Who Become Customers
NV = Number of Unique Visitors
Let’s make it even easier. If you have a high conversion rate it means you have a lot of people from all the visitors to your website, that are doing exactly what you want them to do. If you compare it to the users and the sessions, you’ll find an even deeper connection.
You’ll find out that the visits to your website can be high and still people might not do anything when they visit. Or the opposite, which would be better, of course – not so high number of visits, but high enough conversion rate.
When you are having an AdWords campaign, that’s the most important track you have to do during and at the end of it. The success of your campaign breaks down to the conversion rate and the percentage of people that did what you asked them to. It means your design is good, your marketing is good and what you are offering is good too.
It’s a sad fact, but truth is, not a lot of people are actually tracking it and have no idea what is conversion rate. Scary how some of them decide to run a campaign or have some marketing strategy, but just leave it to that. Just like spending a few hours cooking a good meal and then not even tasting it.
I was going to make it a new point why tracking the conversion rate matters but that pretty much sums it up. Tracing the results of your work and actually finding out if you succeeded in it, must be the most important part, right?
Now, this might be a little bit blurry for you. Like any other thing, the first step is to do research. There is information online about all the industry and the average conversion rate. So, this way you can compare yourself to the average. Usually, it’s around 2, 3, 4%, maybe even 10%. You should know that it’s a personal outcome that you need to get to, but still comparing yourself will be easier if you’re just starting.
After a while, you’ll get the idea what is the conversion rate that’s good for you and you’ll set your own goals. You will later be comparing the results to your previous ones. This way you’ll know if you are growing, getting better and more convincing.
What is The Reason You Have a Low Conversion Rate?
I explained to you, what a good and high conversion rate is, and how you can find it out. But what if your conversion rate is low? What could the reasons be?
Let’s start with your campaign. There are a few things that can happen. First, your banners. You have a landing page, you have a good offer, so you’re sharing advertising banners around the Internet. If they are not attractive enough, no one will even get to your landing page and your good offer. It’s starting backward, but you need to visualize it in order to understand it.
Next on our back way, is the landing page. There are a lot of good advice articles on how to make the perfect page, but if you haven’t read. Here is short advice. Try! You can have a good landing page but not everyone will think this way. When it comes to attracting people on the Internet, you can’t be sure what they like.
So even if you have a beautiful landing page, people might not like it. So, TRY! If one is not working, change it. Change the colors, change your slogan, the call to action buttons, change whatever you feel like. Then try again and follow what looks better for the visitors of your website.
And if your page is good, what is conversion rate still wanting? Well, your offer of course. You might be attracting people with your creative look, but if what you are selling is too high, or the promotion is not good enough, then there is really no chance your campaign will be successful.
Try presenting an offer that is alluring and the right percentage off, if it’s a promotion. If all the above are considered good for the visitors of your site, then you shouldn’t have a conversion rate problem. Last but not least, check how product description writing also matters for converts!
Last But Not Least
As a final conclusion, I’ll share with you a few more tips for optimizing your page. What is conversion rate you already figured out. But to how to improve it there is a lot more you can learn. Stopping at the landing page, here is what more you can do. And to make it easier for you I’ll combine it with the first tips so that you have them at one when you need.
- Use the best colors! The big contrast is usually the best way to attract the look of a potential visitor. The colors on the banner, on the page, on the call to action button, and even on the images.
- Call to action! Make it strong. Short sentences are harder to think of, but take time to it.
- Impelling slogan. What you say to the visitors is what they’ll do. But only if you say it right.
- Use photos of high quality and well connected to your offer.
- Consider using a video. But be careful, it’s a knife with two blades! The video needs to be a good quality too and fast loading because when it’s on a landing page, people won’t wait for it to load.
- Mobile friendly. Check and make sure your banners, page, and the website are looking good on mobile devices because as you know there is a big chance people are accessing from there. (P. S. you can also track this in Google Analytics and find out how much of your users are on PC, and how much on Mobile or Tablet)
- Ease the check-out. The last step to the life of the visitor from finding your ad to purchasing is how easy it will be for him to do it. Don’t lose them in the final act.
If implemented correctly, social media will immensely impact the amount of traffic on your website. Yet, to be able to execute anything in the long-term, it will be best for you to have a plan to follow. Thus, creating a social media strategy is crucial to the performance of your social media channels.
Being part of the generation that was neither too young nor too old when the social media platforms virtually took over the internet, I had the privilege not only to be mesmerized by their impact but also to tame their power. My generation grew up alongside these platforms, and we mutually changed each other.
Our behavior on the networks changed them, and they changed the way we communicate and understand each other.
However, in the same way that the previous generations, generally, didn’t understand the continuity of the mass media, our generation doesn’t fully realize the script behind all the posts that we see on the social media platforms.
We know, of course, that a group of people is reasoning the content of all these business feeds, but most of us don’t know that all the posts are part of a marketing strategy.
What is a Social Media Marketing Strategy?
As already mentioned, the pages (not personal accounts) on any social media platform are posting by following a plan, that tells them what, when, and why to post. What results could be expected from the post, and so on, and so forth.
For the social media strategy to be well executed, you’ll need to follow these steps:
- Target Audience: Identify your ideal customer
- Goals: Define the results you want to achieve with your efforts.
- Content Mix
- Channels: Choose the best of the available social networks.
Identifying the target audience is as important to your market positioning as it is for your social media activities.
As the topic of defining your target audience deserves an article per se, it is unnecessary to dive way too deep in it. Yet, we should at least glance on the surface, for you to be able to define your target group when creating a social media strategy.
Curious to know more? Here is a great article on audience segmentation.
The most important thing you need to remember when trying to describe the customer you would call ‘the best’ is that you don’t need to be 100% accurate in the image that you are creating.
To define your target customers as good as possible, start with the demographic factors:
- Income Level
- Favorite sites/apps:
Whether you are selling physical goods, or you have a reseller hosting business, you need to know where your customers are from. This will help you with the choice of language to use, as well as with your promotions and advertising targeting. The same goes for the age and the gender of these people.
When it comes to favorite sites, I think the necessity of this knowledge is obvious, as you’ll save money and efforts if your business is present on the platforms, websites, and apps, where its customers are.
Those are the basics of targeting, and if you follow them you’ll get a clear image of what you can and can not expect from your ‘best customers’. Although the image you’ll get is a very broad one, you’ll be better off, following the guidelines that you’ve established, instead of trying to appeal to everyone.
Whether you are creating a social media strategy or a new website, or you writing a book, everything you do, needs to have its goal. That way, you won’t get lost while attending to everyday tasks.
The goals of your social media presence could be either to get more traffic to your website, get leads, build brand awareness, or merely to engage in a conversation with your customers.
Once, you know your target audience, and the goals of your social media strategy, it will be much easier for you to find out what type of content you need and will create.
Speaking of content types, after you are familiar with the goals of your social media strategy, through which you should evaluate every action you take, let’s talk about the content mix.
The social media marketing is, in essence, a type of content marketing. You are just doing it on a media that you don’t own. Still, social media websites are a great place to promote your POV’s, beliefs, and… products, of course.
The content marketing will lead to better results when it’s diversified (in compliance with the target audience, needless to say).
Some of the most popular elements of the content mix are the following:
- Product/promotional posts
- Contests and giveaways
- Community events
And they can be implemented in different types of content, like:
- Case Studies
- White Papers
Do I Have to Be on Every Social Network?
Being on social media, for the sake of it, is not enough. These platforms are way too much for someone to be capable to maintain an account on all of them simultaneously. Furthermore, it is wrong.
You don’t need to have an account on every social media platform possible.
To identify the social channels you need to use, is way easier, once you’ve identified your best customer. Knowing who the people you want to be your customers will help you define the right platforms for your business.
You already know where these people spend their time.
Find out the answers to 9 more social media questions.
Social Media Tool
As the number of social media platforms grows, so the available tools, created to help you execute your social media strategy.
Yet again, some of the newly created tools, won’t be helpful to you. The reason for that is simple – they are created for the maintenance of social media that you are not using.
But there is a tool that takes into account all the main platforms. Even more, they offer a free version, which is giving you more than enough resources when you are just starting your social media presence.
Spoiler alert: I believe the resources offered with the free version of the tool, will be enough for every small to middle sized business.
Definitely Check Buffer Out!
If you want to succeed in your social presence, creating a social media strategy is a must. Not following a plan, will leave you to wander from a platform to platform, not understanding what, why and when to do.
And if you decide to go without overthinking it, believe me, having something to turn to when the results are neither the expected nor the desired, you’ll be pleased that you’ve created a social media strategy.
More Digital Marketing Articles: